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document.write('<li class="rss-item"><a class="rss-item" href="http://endorsementradio.com/blog//2010/09/radio-roi/" title="Dan\'s advice about measurement and optimization is spot-on, and anybody thinking about investing a dime in radio should give it a listen.  Dan has got this down to a science. ..." target="_self">This is how you do it</a><br />');
document.write('Mark Ramsey interviews a friend of mine &#8211; Dan Granger - on how to run an effective radio campaign and almost as importa...');
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document.write('<li class="rss-item"><a class="rss-item" href="http://endorsementradio.com/blog//2010/08/have-it-your-way/" title="I\'ll take the advice of my favorite host over a subservient chicken any day. ..." target="_self">Have it your way?</a><br />');
document.write('This guy was telling me yesterday that Burger King has a regional endorsement radio campaign running. My first thought was, a...');
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