I was listening to Dan Patrick the other day and he said he had to have “the talk” with his daughter.

A caller said to Dan that he should have “the talk” sponsored by an advertiser.

THAT’S A GREAT IDEA.

Trojan, where are you?

All hosts should have out-of-show content sponsored.

Rush can be sponsored by Bayer when giving liberals (and republicans) headaches.

Howard can be sponsored by LegalZoom for his divorce and then prenup.

I wish John Madden had a radio show, because his fear of flying could be sponsored by GoToMeeting.

I jest, but not entirely. This is the fun of endorsement radio, the opportunity to do in-show sillyness (yet salient…salient silliness?), further integrating product with personality.

This blog post was brought to you by Mario the Bakers Pizzeria.

I’ve recently became a big fan of Colin Cowherd. Got to have dinner with him in fact:

I’ve learned that Colin has been trumpeting the Vizio HDTVs for a while now. I’m sure some Sony executive somewhere was a listener and correlated the fact that Vizio was eating their lunch to cool, aggressive marketing techniques like big time endorsement radio.

I’m not a fan of the Dennis Miller Sony read for reasons I’ve stated. But I love what Colin does: he owns one (several, likely) and talks about it as if it’s the only way to watch TV.

Word to Sony: you don’t just give an endorser a script. He has to love the product or at least give the appearance that he does.

Yesterday I heard an endorsement ad for Sony products. I can’t even remember who the endorser is. I’m sure I need that 3+ frequency

Was it Dan Patrick? Rush? I forget. I’ll post when I find out.

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Got it. It was Dennis Miller talking about Sony HD TVs. His ‘endorsement’ is lacking a lot, though. He needs to say “I got one, saved 30%, will never buy one from anyone else again, and the picture blows me away”. Nice attempt, Sony, but you’re not maximizing the concept.