I love the new ad that Dan Patrick is doing for Snapper lawnmowers. Actually, Patrick is endorsing an endorser.
In the ad, he’s really talking about how Brett Favre loves the product. Brett, despite his riches and his ability to afford 7,000 gardners every day, loves to mow his own grass.
And he only mows that grass on a Snapper.
So not only does big sports broadcaster Dan Patrick love Snapper, one of the most famous QBs in history loves it, too.
It immediately raises Snapper above the competition in terms of ad messaging – especially for their demo.
I might have to get me one of them.
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