What advertisers need is Dick. I’m talking about Dick Clark, naturally. Despite the depiction by Michael Moore, could there be any better personality endorsement than Dick Clark? He’s squeaky clean, America loves him, and you couldn’t imagine him lying if his life depended on it.
If I recall, he was doing some Columbia Record commercials 25-30 years ago; and I can only imagine that that he sold a jillion records (well, we know he sold a bajillion on American Bandstand).
I had the opportunity to talk to him during my second year at Leo Burnett (before it was Starcom Media) and he literally gave me an hour of his time…didn’t look at his watch once.
Who would even be a close approximation in radio these days? It wouldn’t be the rabid right or rabid left. Seacrest? Yeah, probably. But Seacrest would probably talk about anything if paid enough. You get the sense that Dick Clark would have only taken money if he believed in the product. Maybe Leo Laporte is comparable, but he isn’t famous enough. Probably not Imus, either 
Above is a picture of me (on the far right) with DC back in ‘95 or 96. He looks ridiculously young. I look like Pudgy the SuperNerd. My past supervisors Jill Huseby and Rob…oooohhh, I can’t remember his last name. Anyone know?
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