I remember a Carl’s Junior ad that Jim Rome read and endorsed (maybe it wasn’t Carl’s Junior…some hamburger restaurant other than McDonalds because I remember him saying about Grimmace: “dude is not fresh”). To my recollection, the ad wasn’t on the airwaves very long. To me, it meant that he wasn’t able to drive sales.
(There’s that “drive” word again. OOOOHHHHH I hate it. Give me another word, universe!)
Well, my experience with Romey has been fantastic. On a lark and a gamble, we tested the Jungle. The gamble is working.
Where else to try endorsement radio than a host that has millions of “clones”. It’s better than Limbaugh. I’ll take a clone over a brain washed robot, any day. I kid, of course.
But I’m not kidding about the power of Rome, here. His ads are great…weaving the content from the prior segment seamlessly into the “ad”. He’s passionate, and he sounds like he’s having fun talking about whichever company it is that he’s endorsing.
In our conversation with him, he had us believing we were the greatest product ever. This is rare. Not all hosts do this. Most seem positive and upbeat about your brand. But they’re not crazy enthusiastic. But Rome. Ohhh Rome. We got off the phone with him and we were doing backflips. He had us THAT pumped.
He can call me Chris anytime.
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