EndorsementRadio.com

I may get a hernia in life. I may have chronic heartburn. But it looks like I can avoid identity theft.

Rush Limbaugh is doing a great job for LifeLock. LifeLock, as I understand it, allows you to register your SSN and then they guard it like pitbulls. In order for your SSN to be used to apply for credit, open accounts, etc., you have to give permission to allow it. In other words, nothing happens to your identity without your say-so.

I love their non-endorsement commercials (though I haven’t heard them in a while…hmmmmm). The founder of the company starts the spot and gives his actual SSN in the commercial, presumably so confident in LifeLock’s system and promise that no-one will be able to do jack with his number.

Obviously, Rush ain’t gonna give his “soshe” out over the airwaves. But he really nails the value proposition, as he typically does. But the real gem is adding a real customer testimonial that equally talks about how great Rush is (finishing with a “God bless you”) as how great the product is.

It’s like double credibility: I love the product and I love the person talking about the product.

Aside from that, the testimonial that Rush reads is great. This customer literally signed up with LifeLock a few days before somebody tried to use her SSN.

Pretty scary stuff. I’ve very rarely taken action on a radio endorsement, despite my passion for this blog. But this is one that I’ve got to do. My dad took 7 years untangling himself from an identity fraud problem originating with someone nabbing his SSN, and it looks like I can avoid all that.

Hernias and heartburn…that’s different.