I’ve had the good fortune to meet Bob McCormick on a number of occassions. Bob’s a true media star. Sure, he’s got the voice for radio, but his face is built for TV. Well, he does a lot of reporting on TV also, but I love him because of his radio endorsements. He’s on KNX 1070, a powerful news and talk station in Los Angeles and he hosts a show called Money 101. It’s basically money and finance for the college educated, but not necessarily the PhDs. Rather, he covers a host of very common issues such as credit fraud, estate planning, mortgage rates, debt and debt relief, stocks and bonds, all the way to the price of gas and how to shop for men’s clothing. It’s usually very good radio.
What I like about his endorsements is that he’s very picky. He really investigates a client before giving his go-ahead, and the management is equally cautious about his image. It makes sense: he’s there telling us every day how to save money and not get suckered into a scam…so he better be recommending the right advertisers.
LegalZoom.com, for example, has had a two year partnership with the man, and the way he delivers his spots so seamlessly fits in with his normal show content, you hardly know it’s an ad. I trust Bob when he says that there’s a better way to manage my debt, and I trust him when he says that I should buy X good or Y service from his favorite companies.
Here’s a pic of me, LegalZoom co-founder Brian Lee, Bob, and his producer together. Good looking guy! Bob, too.
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